Your business logo is an essential component of your branding strategy, a combination of text and visual elements that tell your audience the name of your company and provides a symbol that represents your company and its values. A well-designed logo attracts attention and inspires trust, so here are some tips about how to create the right logo:
- Use the right design for the text – your company name should be easy to read from close as well as from a distance, so make sure to choose text design that is clean and simple. Keep text ornaments to the minimum and don’t overcrowd the logo with slogans that are too long;
- Choose your colors right – don’t use more than two main colors and avoid using too many gradients – too many shades will make a confusing, difficult to interpret logo;
- Add a representative icon for illustration – you can use the image underneath the text, you can transform one of the letters in the text into an image that represents your company or you can add the image to the side, but make sure that it features a simple, clean design and that it is really representative for your company. Be sure to include peel back labels if more information is needed.