Packaging is extremely important for a number of reasons. First of all, it makes your product stand out and provides important information about it. Secondly, it presents you with an opportunity to get more impulse buyers to try out your product even if it’s new on the shelf. If you offer the level of quality that you promote, you shouldn’t have any trouble becoming more recognized, simply because you created great peel back labels and packaging.
For some products, packaging is of course a lot more important than others. Food products that come in a package or a bag right off the shelf have to be presented as being highly distinctive when compared to other products of the same type. For example, if your company is packaging and selling coffee, people who find your coffee on the supermarket shelf have to be wowed by it, since coffee is a very common product that many other brands also compete for.
Packaging is also important when it comes to keeping your product fresh. A lot of people look at the detail of how good the material used for packaging is, so they won’t come back to a product that has a package which can easily be broken, if what they’re looking for is a product they can store long term as well.