As a marketer or brand manager, you know how important it is to capture a consumer’s attention in those crucial 2.6 seconds you have. You’ve done your homework, created your messages, and are prepared to design a labeling solution that will be memorable on the retail shelf, appeal to your target market, and represent your brand values. But what should you do if the packaging profiles are small so the labels must be very small too?
The solution is to opt for extended content labels. They are all designed to do the same thing, which is to increase the space available for product and brand information. They are also frequently referred to as booklet labels.
The flexibility and customization offered by a piggyback label is advantageous to brand owners and marketers. This type of label can be the best option for your packaging if you experience any of the frequent difficulties listed below, like many packaging experts do.
- You want to avoid your brand messages and product identity being obscured by regulatory information
- You need a good labeling option for different export markets in order to save packaging inventory costs
- You want to make a new product available to existing product’s loyal customers
- You want to make sure that crucial safety warnings and usage instructions can be read on your label, even if it is small.
- You want to advertise your website and social media pages, where you may further engage your audience, but a regular label would not offer you the space you need.