The labels that you use on your products are the best, most efficient tools in your hands to distinguish your products from the ones offered by your competitors, therefore labelling can be considered as one of the best and most efficient tools to build brand awareness, too. Here is how custom labels play an essential role in creating brand recognition:
- Building an emotional relationship – around 80% of the information that reaches us is processed visually, therefore a great, attractive label is crucial for establishing connection between the quality of your products and visuals. A well-designed, memorable label will instantly trigger memories of the experience of using your products and will encourage purchase;
- Transmitting brand values – a branded product is more than just a product or a product line with product-related information displayed on the packaging – it is a set of products that represents a specific set of values and a mission, too. Product labels are very efficient in communicating those values and that mission to the community of interested buyers, especially when considering CBD product label choices;
- On-shelf visibility – your product labels are the packaging components that will make your product stand out on the shelf, too. Over 65% of products go completely unnoticed in supermarkets and one of the reasons for that is the lack of attractive packaging – in other words, custom product labels are among the best sales booster tools at your disposal.