We live in the online age. So, should you still invest in printed coupons? Despite what you may believe, hardcopy coupons are still effective and beneficial, both for your company and for your customers. Conduct a search for product label company near me to talk with a printing company that can help you work through your options.
Here are the most important reasons backing this statement:
- Printed Coupons Are Easy to Use
Not everyone is online. And, a significant proportion of people who have access to mobile phones and the internet have limited experience in using them. They may not know how to scan a QR code or complete an online purchase with a discount code. A printed coupon can be easily used by anyone – just give it to the cashier end enjoy the special offer.
- Coupons Enhance Brand Loyalty
As stated above, online coupons are just QR codes or a series of letters and numbers. By contrast, a printed coupon has your business name, your logo and your brand colors. This will make your business image memorable among your customers.
- You Can Attribute Sales to Coupons Easily
When you create a discount campaign, you want to measure its results. In effect, you want to know how many people used your coupons and made a purchase. Anyone in your marketing department can trace the sale to a specific coupon delivered by mail or printed in a local newspaper or magazine.