An eye-catching packaging is what makes a product stand among other products, on the shelves of a supermarket, cosmetics store or anywhere else. It is about visual identity, which produces visual impact, and choosing the right design is essential for manufacturers.
Packaging companies have long been promoting their products without visibly realistic samples that would allow customers to touch and view, on all sides, the packaging. But thanks to modern technology, packaging companies can now internalize the testing process, and make their promotion by presenting realistic samples.
The material and design of the packaging are important elements in the sales process, representing means to make the packaging an effective communication tool.
But not all packaging works well for any products. For example, the shape, dimensions, graphics used on the packaging that fit very well for one product, may not work for another.
That’s why manufacturers create and can provide you with free sample packets to be able to test the packaging on your products. They know how important quality packaging is to their customers, so sending samples is done promptly. Samples are all the more important if you want to create personalized packaging, because you do not want to pay for the personalization service only to realize later that the packaging is not exactly what you would have needed to be.