An effective label is one that sells with ease. If you want your products to sell, you will need a label that does precisely that. So let’s take a closer look at exactly what makes labels stand out and how to figure out what the best label for your products should look like:
- If you want your label to help your products sell, you’ll need it to look good and stand out. A catchy label will have the colors that people associate with the product you’re selling, but with design features that make it stand out from similar labels. If you saw, for example, cans of peas or beans that are from different manufacturers but have the exact same colors and similar designs, you’ll already know how forgettable such labels can be.
- An effective label will have clear information on it about the product. Ingredients, names of manufacturers and some of your company’s details (including contact information) should be included, in other words detailed extended content labels are key.
- Finally, a good label is nothing without a good catch phrase. Make your marketing department work on figuring out something special for your holiday labels and change it up frequently, while sticking to the same overall story and tendency. The pattern of similar, catchy phrases on your labels will keep people interested much longer.