Just because you used cool fonts and beautiful graphics for your product labels and packaging, it doesn’t mean you have to stop there. In most cases, product labels that have pictures sell a lot more products than the most basic ones. While there are statistics behind that fact, the truth of the matter is that product labels with pictures are simply more descriptive and appealing – it’s as simple as that.
Depending on the type of product you sell, some pictures can be better than others. If you’re selling food items, for example, a direct representation of what’s in the package should be enough – for example, pictures of delicious cookies or of well-prepared recipes using the product that you’re selling. Incorporating peel back labels and coupons is also beneficial.
Another approach is to indirectly refer to a quality of your product. For example, this is what the sellers of bodybuilding supplements do when they put up pictures of buff guys or large weightlifting equipment on their bottles. It’s also what dairy product and chocolate manufacturers do when placing pictures of the Swiss Alps on their labels, to suggest that their milk comes from only the purest and cleanest mountainside areas.
Many such indirect and direct approaches can be taken to promote your own products as well. As they say, a picture is better than a thousand words, so the sky is the limit of what you can achieve just by planting a suggestively chosen image onto your product label.