Designing your own artwork to use on the packaging of your products is hard work, but it is also very rewarding – while there are many technical aspects that you should bear in mind during the design phase and you also need to be aware of the legal requirements regarding the types of information to be displayed on packaging labels, creating a design that your customers like and that sells our products is a wonderful thing.
To make the process easier for you, here are a few design tips:
- Don’t overcrowd the design and don’t use too many colors – labels are usually small stickers that cannot accommodate too many elements without looking too packed;
- Use images of the highest quality – what looks good on your computer screen might not look so good on the label, so make sure the images and the drawing that you use are of the highest resolution;
- Find out about printing requirements – the color gamut that you need to use, the resolution accepted by the Denver packaging company in your area, the file format required are all essential for success;
- Get a proof before the mass printing starts – a physical proof of the label that you have created is essential for detecting any errors or to make sure that the final outcome is exactly the way you want it to be.