Flexible packaging refers to a method of packing products without using solid, rigid materials. This offers more economical sachet pouch printing options. At the same time, products can be more easily customized. This method uses foil, plastic, paper, and other similar materials to make bags, pouches, or other pliable packaging items.
This type of packaging is particularly useful for industries such as pharmaceuticals, food and beverages, or that of personal care products. At any rate, flexible packaging certainly has numerous benefits.
Flexible packaging uses less basic materials, which means that the production time is greatly reduced, and these materials are reusable. Another amazing advantage is that it allows many creative shapes and packaging options to suit a wide variety of products and concepts. Therefore, the marketing value is greatly increased. Handling and shipping become much easier too.
As far as the disadvantages are concerned, flexible packaging has very little resistance to high temperature fluctuations. Moreover, it may affect the flavor of food products or beverages, and is problematic in terms of sustainability. This type of packaging requires the use of materials which are very hard to recycle, and can take a very long time to degrade in a landfill.