When you want to make your products stand out, you have to be creative in most cases and come up with solutions that will make people take notice right off the bat. The idea is to create the type of effect which turns heads immediately and, even if it doesn’t actually influence most of your buyers to grab the product from the shelf and take a closer look, it will at least plant a suggestion in their brains that could eventually lead to a greater number of emotional purchases and more profit for your company.
Some of the best methods to achieve that goal include the following:
- Using catchy graphics that work together to highlight key information about your company as well as your logo design and any slogan or promotional phrase you might add to the packaging;
- A label that provides the perfect mix between easy to read practical information such as regarding ingredients and use, and promotional phrases and graphics utilizing piggyback label designs that will get your customers excited about the product;
- Printing emotional phrases and catchy graphics directly onto the box or label of the product, while also redesigning the graphics from time to time to account for time-limited offers and times when you might want to include holiday messages and holiday-themed graphics to encourage your customers to buy more.