Packaging and labels represent factors that can attract consumers and persuade them to purchase a branded product. They are key elements of the marketing mix. Despite the huge amount of money spent to evaluate the effectiveness of advertising, many marketers forget to test packaging and, as a result, they miss the opportunity to increase their sales.
Packaging and labeling materials are the means by which packaging and labeling become effective communication tools.
Not all labels are suitable for all products. For example, the shapes, dimensions and graphics used on one product’s label may not work as well on another product. When ordering custom labels from a Denver digital printing company, you need to make sure the product includes all the features you need. That’s why many printing companies offer samples. These are free and help you experience the quality and the visual impact of different labels, before actually printing them and putting them on your products.
Custom labels can have a huge impact on the image of your product, brand, events, and promotions. These products create a bond between brands and consumers, further increasing consumption.
Sample packet printing service with Primeflex Labels Inc., makes it easy to choose the best labeling option for your product, so make sure to take advantage of them.