Printing labels on flexible packaging has become a vital part of modern product distribution and marketing. Yet, this task can be deceptively tricky for even the most experienced professionals.
Although most materials used for flexible packaging are designed to accommodate printing, the nature of the surface often makes it hard to achieve the desired results. The material can stretch or move during printing, significantly blur the image, or create inconsistencies in print alignment. Plus, transferring inks and adhesives onto the surface of flexible material requires special operating conditions that may significantly increase costs.
The challenges of printing on flexible packaging
Printing on flexible packaging presents several significant challenges. The material used for the packaging not only affects printing performance but also the entire lifecycle of the product. Plus, correctly measuring the tension and quality of the packaging material requires skill and experience. Plus, the environment in which printing is completed must adhere to certain conditions to ensure accuracy.
Saving time and money with expert printing
Fortunately, expert labeling companies like Primeflex Labels Inc understand flexible packaging materials’ unique physical and chemical qualities and can work around their challenges. Working with professionals ensures the labels will be printed under optimal conditions and high quality for maximum speed and efficiency. Also, they are experienced in managing production on a large scale. This makes it possible to save time and money spent on otherwise unnecessary errors while printing labels.