The quality of the labels that you use on your products can make or break your business success – the small pieces of paper or plastic material with product information on them are just as important for promoting your brand as your ads or the other components of your packaging. Your label quality is given by the design on one hand and by the quality of the print on the other and the quality of the print is entirely determined by the digital printing Colorado company that you hire for printing your labels, so here are some tips about how to choose your printing partner right:
- The willingness to provide samples – you need a company that is willing to provide samples of the labels that will be produced for you, that way you can ensure that your labels are readable, they don’t lift after they are applied on your products, your barcodes are scannable, your logos are clear and crisp;
- Proven expertise – try to find out as much as you can about the company’s certifications and reputation, you need the company that has the best credentials;
- Turnaround times and pricing – the best way to check these aspects is to contact multiple printing companies and to request written quotes for your labels.