Coupons are more than just an opportunity to offer your customers some savings – they are marketing tools of great potential that are far more valuable than the discount they give out. Here are a few tips about how to use them efficiently:

• Make your coupons instantly redeemable – the feature will keep the attention of your customers and will prompt them to have a closer look at all your products or services, not only the ones that the coupons are for. Look to a locally based Colorado label company for peel and redeem coupon capabilities.
• Make your coupons relevant – design your coupon promotions based on what your customers are really looking for, otherwise you risk wasting precious time and energy on a campaign that fails to deliver the expected results.
• Set deadlines to create a sense of urgency – statistical data show that coupon promotions that are offered only for a limited amount of time are more successful than the ones offered for longer periods such as an entire year.
• Reciprocity – ask interested customers to enter their email address before they redeem your coupons – that way you will be able to harness the benefits of the natural inclination of the human being to return favors by getting more email addresses for your mailing list.