In recent years, digitally designed peel-back labels have been gaining popularity amongst manufacturers who wish to add a unique twist to their packaging. Digital peel-back labels are thin, cost effective and attractive layers of plastic that are adhered to a product’s packaging. By “peeling back” the label, the customer is able to see a variety of information, promotional messages, and even interactive features such as calls to action or animation. To the average customer, these digital labels might seem like a novel idea but for manufacturers, there are several steps required to make digital peel-back labels a reality.
The first step is designing superb peel back labels. This can be outsourced to a professional printing and design company, or done in-house if the manufacturer has access to the necessary tools.
Once the design is finalized, the label must be printed. This process involves using inkjet printers, thermal transfer printers, or laser printers to create the desired images and text on the sheet of plastic. The printer must be calibrated correctly to ensure the images and text turn out properly and that the thin plastic sheets do not stick together in the process.
Following printing, the label must be applied to containers or other packaging items.
Digital peel-back labels offer a unique and eye-catching way to display information and promotional material on a product’s packaging. While the process may seem complicated, it is relatively straightforward and can be easily managed by any manufacturer wishing to add this innovative feature to product packaging.