Packaging is more than plastic foil and cardboard that plays the role of protecting your products – it is the first thing that your customers see when they look at your merchandise and an important tool for building brand awareness. Packaging works in a way that is very similar to how beautiful wrapping works on gifts: the more attractive the wrapping, the more exciting the unwrapping process, so here are a few tips about how to create the positive first impression that you need for your brand:
- Use quality materials – the materials you use for packaging your items need to be of the highest quality. You ultimately want to sell the great product inside, but it is the package that will raise the customer’s interest first.
- Design a logo for maximum impact – company or product line logos create an immediate mental link between your company and the product that you want to sell, so make sure that your logo is expressive, creative, attractive and sized to match the size of the package.
- Use colors strategically – colors communicate values, so make sure you pick the right ones to represent you and use them consistently on your packaging. Black is known to signify dependability, green expresses hope, orange will cheer up your customers. View some of the earth friendly packaging ideas by visiting a company that produces custom packaging Colorado businesses are utilizing.