When you’re trying to sell a product, the packaging and label will speak volumes to your clients. You have to use that to your advantage, if you want to turn casually interested shoppers into buyers who exclaim, “I need to have this!” So let’s take a look at how your product’s label and packaging can achieve that:
- It must shock buyers into giving their attention to it and at least reading the description. In a culture where it’s hard to get anyone’s attention, the shock factor does that very well. Oftentimes shoppers pick up products with labels that stand out, either with a catchy phrase or edgy, bright colors and designs based on high contrast cues.
- Another thing your labels including cannabis packaging labels Colorado now supplies have to do is inform the buyer. Buyers often look for insight into the formula or recipe of a product or they want to know its background and story. Others are interested in the brand and the country of origin. In any case, a few important facts have to be added, if you want clients to keep their interest after being nudged into looking at your label.
- Finally, the product needs to sell itself. The label and packaging will do this if it uses visual cues and suggestions that subconsciously influence the buyer to see some kind of added benefit when comparing the product with similar items. This can be the image of fresh veggies showing it’s an organic product or a seal of approval that shows it was reviewed and tested before put on the shelf.