More and more companies today make sustainability part of their branding strategy and replace conventional packaging solutions with eco-friendly materials. If you are planning to implement ecological packaging, too, here are a few tips how:
- Research new materials – paper, plastic, wood and metal are the most common conventional packaging materials, but new, green materials are quickly becoming trend-setters. Packaging materials made from cornstarch are ideal for replacing polystyrene, recycled plastic is another great option and cloth is catching up as well, but to be able to find the best replacement for your conventional material, you need to perform research of your own to find out about the physical and chemical properties of the replacement materials;
- Be prepared for the costs – most new, eco-friendly packaging materials are cheaper to produce than conventional materials, but even so, the switch is likely to increase your packaging costs, at least in the beginning, so make sure to calculate your prospected costs accurately before you make the switch;
- Inform your buyers about the eco-friendly materials – reducing the carbon footprint of your products by implementing eco-friendly packaging is rewarding in itself, but you can also use your packaging and piggyback label to attract environment-conscious buyers, so don’t miss the advertising opportunity.