With so many products on the market, it can be hard to stand out. This is the best reason why product packaging and labeling are so important. Some products have a need to include detailed information which is where piggyback label designs meet the need.
The product label you want to make known to the general public can have a clear impact on sales, especially in the context of fierce competition and short reaction times for consumers at the shelf.
The purchasing decision can also be determined by the convincing power of the product labels. Regardless of the type of your business, you must understand that a label plays more than just a role of “filling” an empty space on the product`s packaging.
Important criteria in making custom labels that market your product
- The niche in which you activate
In order to position yourself from the start as an active competitor on a particular business niche, you must know extremely well the way competition communicates the reasons why your product is superior and the emotion that the product label will generate.
- The typology of your consumers (gender, studies, real incomes, consumption habits)
- Where your products will be sold
If your product is sold on the shelves of a hypermarket, the competition will be ultra-strong. On a regular shelf, there can be dozens of products in the same category as yours, so the label can be a decisive purchasing factor.