Labels can be simple pieces of paper attached to the products or complex drawings integrated in the packaging. They contain relevant and concentrated information about the products and are design to be as attractive as possible and advertise through colors and their overall concept. The label does the talking about a product precisely because it contains essential information that customers needs to know about it and the way to use that product or to consume it.
People have to make a habit from carefully studying the labels and make informed choices, when they purchase different products. For example, in the case of food, the most important information that can be found on the label at the time of the purchase includes: the shelf life, ingredients list, nutrition information, the recommended portion and the presence of allergens, and are famous for peel and reveal labels too. Labels of electronic and household appliances are used to provide the necessary information on size, material composition, model, power, translations, technical instructions etc. Labels applied on chemicals should include, in addition to product information and use, the risks associated with improper use.
Considering that today in most retail shops people buy what they need directly from the shelves, without the presence of a seller to assist them in the process, labels are designed to support the seller`s absence and do the talking for the products.