Packaging is the first thing customers see and they form an initial opinion of your product based on its visual appeal. While the benefits of your product determine a person to make a purchase, the package is responsible for attracting their attention, and including a piggyback label with details and coupons also appeals to customers.
Thus, you should pay special attention to the design of your product packaging. Here are some things to consider:
- What Message Do You Want to Send Out?
Certain designs and colors suggest luxury, high quality – the attributes of an expensive product. Others make people thing of affordability and good value for their money. For instance, a gold/silver and black combination of color works well for a top line face cream or hair conditioner. They are not a good color combo for an everyday item, such as dishwashe r liquid.
Do you sell your products locally or do you have a large national/international market to cover? The longer the distance your products need to be shipped is, the sturdier the packaging has to be to make sure that each item arrives intact at the destination.
Inflating the price of your product to cover the expenses with costly packaging materials does not make sense. You do not have to pick the most expensive packaging materials. It is more important to find a reliable packaging producer that can offer you the best packages for your budget and needs.