What Are Peel & Reveal Labels

A peel and reveal label is a label consisting of multiple layers. Customers can easily remove the top layer to reveal the information on the layer beneath. These labels are also known as peel-and-reveal, piggyback, or multi-panel labels.

These are self-adhesive, with two or more layers superimposed on one another. The base layer permanently adheres to the product’s surface, while the upper layers can be easily peeled off and resealed. The advantage is that the label and its contents consume little space. The tidy accordion of a peel and reveal label can contain extended content. Some brands even choose peel-and-reveal labels to include “hidden” messaging—a marketing strategy that attracts customers’ attention.

Beauty, pharmaceutical, and heavily regulated industries often use peel and reveal labels to include necessary or mandated product information for the end user, product codes, etc. Advertisers also find them great as coupons or for free offers. Scientific and industrial applications include chemical boxes with double-layered stickers revealing important safety instructions.

These labels are printable by heat transfer and can have different designs. All layers are not required to be identical; designers can experiment with different ideas and create original peel-and-reveal labels.

These multi-layer labels can be applied on any type of product, and they have great informative and marketing potential as well – here are some of the most important benefits of using such labels on your items:

• A space-saving solution – peel and reveal labels allow you to multiply the amount of information passed on to your customers without covering a large part of the product packaging in labels. One of the most common ways to use peel and reveal is to display the product’s name on the top layer and product details, such as ingredients or nutrition facts, on the bottom layer.  Primeflex staff can show you many examples of peel and reveal or piggyback labels.
• A playful way to captivate attention – peeling off the top layer of the label is like hunting for treasures. The process activates the inner child, so peel and reveal solutions are an excellent way to run promotions, including coupon promotions and campaigns that offer instantly redeemable awards, prizes, or giveaways.
• Varied technical solutions for high-quality labels – peel and reveal labels are made from many different materials. They are also suitable for boxes, cans, bottles, and other types of containers.

Primeflex is an expert at printing Peel and Reveal labels. Call today to discuss your labeling project.