No matter how good the product you produce, the label is the element that convinces or not the customers to buy it. Considering that the label design has a direct impact on sales, it is essential to pay more attention to the way your products are “presented” on store shelves.
Whether you are launching into a mature market or a niche, you do not have to make complex analyzes to know that the reality of the market is quite transcendent. The competition is high and consumers can choose from a wide range of products in the same category. Therefore, it is essential to be one step ahead of the competition and rely on personalized impact labels.
There are some common issues that companies have when it comes to their custom product labels.
Design – direct or metaphorical?
Through visual means, you can transmit exactly what you want buyers to think about your product. A good design represents the harmonious display of all the necessary information and images on the label. These visual elements can be informative and descriptive or metaphorical (the latter tell a whole story about the product, as in the case of wine labels, for example).
Label material – choose quality
The quality of the material is equally important in making impact labels. Attributes such as thickness, dimensions (width + length) and type of material (plastic or paper, matte or glossy etc.), but also the durability of the labels can make a difference. To avoid these problems look to professional digital printing Denver company that has experience in design and various label materials.