Printed booklets done by a Colorado label company are usually best prepared for clients who have already been known to do business with you. If you have a small business, preparing your marketing materials will have to be a careful job, so you don’t have the luxury to spend a lot of time and money money on printing and paper. So, when dealing with new prospects, it’s a good idea to stick to fliers and business cards. Nevertheless, you’ll find that printed booklets can be used as a real secret weapon!
When a client buys something from you for the first time, chances are that they’ve found you either online, in a TV ad, or through a simple flier that they spent less than 3 minutes looking at. The amount of time most people look at online videos and articles is also kept to a minimum, when they don’t yet know the brand or person who promoted that material.
This all changes after you already have a certain bond formed with the prospect. Let’s say you got them to click on your link, subscribe to your mailing list or walk into your shop and buy a small product. The next step is to provide them with an option to find out more. This is where the booklet comes in.
With printed booklets, you can provide detailed information about your business, mission, brand, latest updates and best offers. Clients will then have a better idea of who you are, and the professional look and feel of your booklet – as well as the fact that you gave something like that away for free – will lead to a further improvement of their positive impressions.