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8 Steps to Great Label Design

  What’s in a label? Apart from the mandatory information for consumers, a label that sells products should go through the following design process:   Select the Right Shape Rectangular labels are a thing of the past. Now companies get creative and design labels that attract the customer’s attention – sometimes shaped as their product Read More

Five Common Label Mistakes

Labels have two key functions: attract customers’ attention and offer them useful information about the product. Most labels have to meet certain regulations concerning the content: ingredients, expiration date, whether the product contains known allergens, etc.   Failing to include these elements is illegal. However, there are five other major mistake companies make in designing Read More