Using different packaging on your products to follow the succession of the seasons is a great way to maintain the attention of your customers and it comes with many other benefits as well – here are some:
- Brand differentiation – one of the principle goals of marketing efforts is to make a product stand out in an attractive way. Seasonal branding is a proven way to attract the attention of already existing and potential customers;
- Adding dynamism to your brand image – using a slightly different packaging each season will establish you as a producer who is active, dynamic, not afraid to change and also personable;
- It is a great way to tap into the favorable atmosphere that is noticeable before important holidays – you can have a winter edition of your products and you can switch to a Christmas packaging just before the holiday or you can have an Easter edition by adding a few components to your spring design to elicit the right type of emotional response from your customers. If you are looking for custom packaging Colorado has a lot to offer;
- An affordable advertising tool – you don’t need a complete overhaul of your carefully designed labels, you can change just a few components to create season-sensitive designs in a cost-efficient way.